For Columbus, GA small business owners

You're working 60 hour weeks. The money still feels like it's gone before it hits the account.

You get a P&L from your accountant. You look at it. You don't fully understand it. So you make the next big call on gut feel, because gut feel is all you have.

What if you knew exactly where every dollar was leaking — before the month was over?
Get a free sample report How it works →
No commitment. No credit card. Real report on your actual business.
Why this isn't already solved

You've tried the other options. Here's why they aren't working.

01

Your CPA is a historian.

They tell you what happened last quarter so the IRS is happy. That doesn't help you decide whether to hire another tech tomorrow, or whether to cut your marketing spend today.

02

Raw AI is just a fast calculator.

It doesn't know the Columbus market. It doesn't know that 4 points over the food cost benchmark is the difference between a good year and a closed restaurant. Context is the whole job.

03

QuickBooks shows you everything except the answer.

You can pull a hundred reports and still not know which jobs make money, which line cooks are over portioning, or whether your new stylists are profitable yet. The data's there. The story isn't.

The honest version

It feels like you're filling a bucket with holes in the bottom. Another 60 hour week, another payroll covered, another month gone. If you don't find the leaks now, the next six months are the same week on repeat.

What you actually get

A 5-minute story in plain English. One specific thing to fix this month.

We don't send 20 page spreadsheets. Every report ends with the One Thing — a single recommendation tied to a specific dollar amount, on the table this month, that you can act on this week.

HUMAN REVIEW
AI assisted, not AI generated. The engine handles the math. Every report is reviewed by a trained analyst who knows the Columbus market — EchoFrame's founder — before it goes out. That's the difference between $150 a month and a $400-an-hour consultant.

One discovery can outweigh a year of cost.

Illustrative example: in a sample report we prepared for a Columbus restaurant, a 4-point gap in food cost surfaced — the kind of single line item that can outweigh a full year of subscription. Your results depend on your own numbers.

Built for the Chattahoochee Valley.

National tools handle bookings and payroll. They don't know your local labor market, your supplier costs, or what the shop across town is charging. We do. Every benchmark in every report is local.

CFO-grade analysis. Owner-grade language.

The same financial discipline a $400-an-hour consultant uses. Translated into the words you'd use with your spouse over dinner. No jargon. No 30 page deck. Just the answer.

By the numbers
5 min
Average time to read the monthly report. We don't waste yours.
(average across all reports delivered)
$1,200
Example dollar leak identified in a sample report — several times the monthly subscription.
(from sample reports prepared for representative Columbus businesses)
48 hrs
Turnaround on your free sample. Real business, real numbers, real recommendations.
(guaranteed for free sample reports)
Pricing

Less than one hour with a CPA. If your first report doesn’t find an actionable leak, you don’t pay — that’s the guarantee.

At $150 a month, this isn't a consulting fee.

Monthly Clarity Report
$150 / month
The anchor product

Plain English monthly breakdown of your financials with one specific recommendation. Cancel any time.

Get started →
Business Review
$499 one time
Free with 12 month commit

Full health check of your business with a scored assessment and ranked action plan. Best for owners in a tight spot right now.

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Competitor Report
$299 one time
Add on for subscribers

See exactly where you stand vs. the shop across town and what to do about it. Local market intelligence.

Get started →
Who built this

Small businesses are the backbone of this city. I built EchoFrame to keep them that way.

Jacob Starling, Founder of EchoFrame
Jacob Starling
Founder, EchoFrame
M.S. Finance, Emory University · Columbus, GA

I built EchoFrame because I kept watching Columbus business owners make expensive calls on gut feel when the answer was sitting in their own numbers. I just finished a Master of Finance at Emory's Goizueta Business School — one of the top finance programs in the country — where I spent two years doing exactly this — reading financial statements, building benchmarks, and translating numbers into decisions. I'm not a gray-haired consultant charging $400 an hour. I'm a trained analyst who built a better, cheaper version of that — built specifically for Columbus, because this is where I'm from and these are the businesses I grew up around. Every benchmark is local. Every report comes through me before it goes out. If your first report doesn't find at least one actionable leak tied to a real dollar amount, you don't pay.

See it before you buy it

This is what your report looks like.

Every month, you get a plain English breakdown of your numbers with one specific action tied to a dollar amount. No spreadsheets. No jargon. Here's a redacted sample report.

Sample EchoFrame Monthly Clarity Report for a Columbus small business
Get your free sample report →

What's the cost of another six months of gut feel?

The bucket keeps leaking until you find the holes. The leaks keep growing until somebody names them.

See your actual leaks — for free, this week. Send me a free sample report
Common questions

What owners ask before signing up.

Do I have to share my QuickBooks login?

No. You send us your monthly P&L and any supporting detail you want included. We never need direct system access.

Is this just an AI-generated report?

No. AI assists with the math and benchmarking. Every report is personally reviewed and signed off by EchoFrame's founder — a trained analyst who knows the Columbus market — before it goes out.

My accountant already sends me a P&L. Why do I need this?

Your accountant tells you what happened so the IRS is satisfied. We tell you what to do about it next week. Different job.

How do you know what the Columbus benchmarks are?

We track local market data across food cost, labor, rent, and category-specific line items for Columbus and the Chattahoochee Valley. Your numbers are compared to what similar businesses in your actual market are running — not national averages.

What if the first report doesn't find anything useful?

Then you don't pay for it. The free sample is genuinely free with no commitment required.